It is not uncommon in this day and age for people out there to start their own side hustle. Unlike previous generations, people are now understanding the importance of freedom as well as an unlimited potential of income and so are more likely to take the steps in order to branch out on their own. SEO Shark understands the importance of establishing a strong online presence to not only rebrand, but increase brand awareness. While this is an admirable goal to have, people will often find that all of this actually isn’t as easy as they think.
First of all, people will usually need to keep their full-time jobs for a little while so that they are able to support themselves while they build their side hustle. Furthermore, most people don’t have even a hint of business training and so will find themselves going through a long process of trial and error. For some, they will try to sell some products that don’t work out that well and others may have come up with a brand name that just didn’t feel right. So for those who are in this position, here are some quick SEO steps you will need to take when you are looking to rebrand.
The first SEO step you will need to take when you are wanting to rebrand is to make a list of all of the places where your old name is displayed
One of the biggest mistakes that people can make when they are looking to change their brand name is to forget about all of the places where their own business name is featured. When people forget to think about this, it means that potential clients will still be lead to their old business name which may be a dead end. Thankfully, all people have to do is to make a list of all of the places where their old name is displayed on the internet and they can then go about changing this.
For instance, people may have listed their business on several different online directory websites as a form of SEO and so they will need to login to all of these directories in order to change their details. For others, they may have written guest blogs for other people and will then need to contact them to see if they are able to change their contact details. Whatever the case may be, if people want to attract as many potential clients to their new name as possible, they will need to quickly do a sweep of all of the places where they were originally featured online.
The second SEO step that people will need to take when they are looking to rebrand is to change all of the descriptions on their images
While one of the first things that people will usually do when rebranding is to change their domain name and redesign their website, they will sometimes forget about all of the other places on their website where their old name is featured. For instance, people may have included their old business name in their tags as a form of SEO.
Similarly, people may have included their old name in the description on their images and so they will need to go through the process of changing this on each and every image on their website. If they do not do this, they will likely still show up in search engine results for their old brand and may miss out on attracting new clients and customers. Thankfully, if this job is too big for people, they are usually able to hire someone to complete this for them.