With healthcare industry trends leaning toward the digital market and mental health services demands at all-time highs, more therapists than ever are beginning to look at online counseling services as their next business model.
From the ability to treat clients from all over the world with everything from anxiety disorder to substance abuse issues and traumatic stress disorder, online therapy is a great option for therapists looking to broaden their scope of practice from the comfort of their office or home. If you’re a therapist considering offering digital therapy services, read on for tips on how to get started.
Start with the right call center software
Finding the right virtual contact center is arguably the most important step you can take when it comes to building your own online counseling business. Not only will the right virtual contact center software mean a better experience for clients, but it will allow you to spend more time on case notes, clinical decisions, case meetings, and workforce management regardless of what type of therapy you plan to offer. Capable of offering clients a safe place to make appointments and get the customer service they need to be connected with you and your services.
Perhaps you have a potential client with a panic disorder who’s nervous about the ease of contacting a remote therapist they’ve never met in person. Using the right virtual contact center could mean the difference between them scheduling that first appointment and opting for therapy sessions elsewhere. The front door to your business, taking the time to research the right virtual contact center for you is a great way to set yourself up for success with your online therapy business.
Develop a digital marketing plan
A business can only be so successful without the right marketing. If you’re a fantastic behavioral therapist specializing in helping clients to change destructive habits and behaviors, it’s important you develop a plan to get your behavioral approach out there. From blogs and vlogs to paid advertisements, you’ll want to think about a website, valuable contact, and connecting with listing services so that potential clients know where to find you.
For some therapists and social workers, this means signing out with lead services or paying to advertise on therapy listing sites. When formulating your plan to build an online therapy business, it’s a great idea to ask current clients where they’ve looked for their specific form of treatment. You might be how they found you, and this information could be a great tool when it comes to making a digital marketing plan.
Network with primary care physicians
One of the best ways to draw clients in with an online therapy practice is to connect with other healthcare providers who’ll be in the position of referring consumers to you. Do what you can to reach out to physicians, educators, nurses, and others who work with the public. If you’re a psychiatrist offering Medicaid mental health services in the United States, for example, think about connecting with social workers in your area. Word-of-mouth referrals will go a long way in building those initial caseloads.
In the end, the best way to stay competitive while offering effective treatment is to follow industry trends. Whether your goal is to work as a remote clinician helping adolescents with unwanted behavior or you hope to build a group therapy experience for clients from all over the world, now is a great time to look into ways you can offer your clients a better experience with an online therapy platform. Best of luck to you in your transition from in-person sessions to the digital healthcare world. Remember to start with the right call center and success will be at you and your clients’ fingertips.